Did you know that prospective customers' opinions are influenced so drastically by their first impression of your store that they'll already have decided whether to stay or go in the first 0.5 seconds of visiting your website?

Or that approximately 25% of abandoned shopping baskets online are due to an "over-complicated website design"?

Fierce competition in eCommerce means it's more important than ever to develop a user-friendly website that's also easy on the eyes – attracting consumers' attention and cementing sales. 

Luckily for you, we've taken care of the legwork to showcase five of the best, most accessible and most attractive WooCommerce themes. We hope this helps you get started on your sales journey or simply boost business with a redesign.

What is WooCommerce?

WooCommerce is the most popular eCommerce platform in the world. It runs on WordPress and allows you to create an online store to market your products with ease.

Once you've begun setting up your store, you'll want to add a theme to your page to organise products and dictate the overall appearance of the site. 

What makes for a successful WooCommerce theme?

By and large, a good theme should be user-friendly, attractive and adaptable to suit your needs as a business. 

Some additional factors you'll also want to keep in mind when choosing your theme are:

• Simplicity: many of the most popular themes have minimalistic designs. 
• Responsiveness: you'll want your site to work well and look good on all devices. Look for themes that are mobile- and desktop-friendly. 
• Customisability: choose a theme that is adjustable to suit the needs of your business.
• Browser compatibility: your theme should be accessible to as wide an audience as possible. Make sure to test your theme on a range of browsers and devices.
• Frequency of updates: bug fixes and security upgrades should be maintained regularly on your chosen theme. 
• Compatibility with other plugins: a good theme will work with numerous other WordPress features and third-party tools.

Some of the best WooCommerce themes available today

1. Astra

Astra is one of the most popular themes available, with over one million installations to date. It's perfect for building online stores with its nippy speed and relatively small file size.

The theme is also very beginner-friendly, being almost completely customisable without the need for any coding.

It boasts ready-made templates to get you selling in no time, with user-friendly layouts and plenty of widget-ready areas for drag-and-drop designing.

Astra is compatible with all of the most commonly used WordPress plugins and has also been developed for good SEO (search engine optimisation) to help boost traffic from search engine results. 

2. Storefront

Storefront is a free-to-download WooCommerce theme that sells itself on getting your business set up online quickly and easily. It's run by Automattic – the same team responsible for WordPress.com and WooCommerce – and currently has more than 110 five-star reviews on WordPress.org.

Storefront has been developed specifically for eCommerce and allows you to separate your stock into easy-to-understand categories that can be displayed clearly on your homepage.

Visually, the theme can be customised fairly extensively, enabling you to change backgrounds, typography, button styles and much more. 

Its code is updated regularly by Automattic. It's SEO-friendly, supports most WordPress plugins and adjusts to display on any device. 

3. Shoppe

Shoppe is another theme built specifically for eCommerce. Developed by Themify, it offers a drag-and-drop system to customise any of its 60+ regular or 20+ shop landing page layouts. 



Businesses using the Shoppe theme enjoy a wide range of eCommerce features, including an AJAX shopping cart, wishlist, product lightbox, AJAX quick search and product image zoom.

As well as working with most WordPress add-ons, Shoppe is also compatible with Google Fonts, meaning you'll have access to over 600 web fonts. 

If you're looking to set up your page with minimal time and effort, the selection of predesigned layouts available from Shoppe covers a wide range of business types and could get you selling straight away. 

4. Flatsome

Flatsome is a vastly customisable WooCommerce theme that enables you to create a page tailored for your business with no coding. Created by UX Themes, it sells itself on its adaptability and seemingly limitless design options.

The theme comes with a live page builder tool that gives you as-it-happens previews of any alterations to your store's appearance or functionality. This makes editing your page simpler than ever.

Thanks to its lightweight CSS and use of "smart lazy loading" on all its backgrounds and images, it's also one of the fastest WooCommerce themes on the market. 

Choosing Flatsome would mean your page is regularly kept up to date as UX Themes are clear on their dedication to maintenance and ensuring compatibility with the latest WooCommerce and WordPress versions.

5. Neve

A lightweight and versatile theme that's perfect for small businesses, Neve boasts a wide range of tools and features, despite its minimalist appearance. It comes with more than 100 starter site templates, with more being added each month. 

This theme is highly customisable, easy to use and has a range of functionalities designed especially for eCommerce. When building your store with Neve, you can effortlessly enhance user-friendliness with things like product quick views, wishlists and a seamless add-to-cart mechanism.

You can also forget about maddening load times – Neve's compact 28 KB file size and dedication to efficiency will see a default install load in around 0.6 seconds. Themeisle (the team behind Neve) claims to have made speed its top priority, "to make sure your site runs fast".

The theme is SEO-friendly and integrates with plenty of the most popular page builders. Not only is it fully responsive, but it also renders your site as AMP to ensure user-friendliness even on mobile devices. 

What this means for your business

A good theme isn't a ticket to success – but it certainly helps.

You'll need a great product, a solid marketing strategy and a healthy dose of business nous. Combine these with a quick, gorgeous, user-friendly website and you're onto a winner.

As your business grows, it's important to ensure you're not hindered by any avoidable restraints.

Increased trade means higher stock levels and an uptick in order fulfilment. We're here to help you make the most of this potential.

How Stowsafe can help

At Stowsafe Fulfilment, we handle WooCommerce order fulfilment so you can focus on more important things.

Our flexible, trusted service gives you the time and space to capitalise on success. You don't have to worry about a thing – we store, pick, pack and ship your products in a way that suits your business and helps grow your brand.

Best of all, our warehouse management system integrates beautifully with WooCommerce. This means you'll enjoy up-to-the-minute visibility of stock levels, order statuses and more.

Let's take your eCommerce store to the next level. Get in touch today and our experts will start developing a tailored logistics solution that's laser-focused on your growth.